No other social network is as much designed for interactivity as Instagram and great photos usually get the first likes and comments after just a few seconds. In contrast to other social networks, the communication on Instagram is almost exclusively based on visual stimuli – although you can add your own pictures and photos with text as publishers, which ultimately supports the actual content and does not significantly influence it.
Likes and comments play a huge role on Instagram, and both forms of interaction can be used to generate more followers for their own account. However, to ensure that there are many interactions, and in the future, to reach more reach, you have to ensure that your content and also the complete profile “invites” the users to become active accordingly. This article shows you 10 tips and tricks to help you increase the interaction rates for your content on Instagram.
1. Post regularly, preferably daily
The best content strategy will not work if you do not have enough material to publish. You do not have to take a lot of photos per day, which you post on Instagram – after all, one photo per day is enough for high-quality content . The users on Instagram are accustomed to seeable material, and if you examine many of the large-scale accounts on Instagram, you’ll find that the quality of the images is often very good.
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Therefore, you should keep your content up-to-date and present this content at regular intervals. This does not have to be daily, but your users will be grateful if you can rely on the fact that your content is not only published at irregular intervals.
2. Publish content when most users are online
An old hat, which you surely already know from other social networks like Facebook: “Social timing” is the magic word – but is that really an “old hat”? Certainly not, because a look at the content on Instagram shows that not every publisher has been able to do this. Result: High-quality content is published, although the maximum number of potential users is not available.
The “Newsfeed” on Instagram is arranged chronologically – similar to Twitter. So if you publish your content at unsuccessful times, it is not seen by many users and that leads to given potentials. So build your strategy for Instagram, and remember to publish your content at the right time. What are the times in detail, you will quickly determine after a test phase – and then act accordingly.
3. Use concrete action requests in your postings
Would you build a landing page that does not have a clear call-to-action with an unmistakable action call ? Most likely not. Why, however, there are so many social media postings – also and particularly with Instagram – no action requests? The fact is that the majority of users respond to such “instructions”. Not all of you do exactly what you expect as a publisher – but not an underestimate.
It can not hurt if you use your photos on Instagram, for example, with specific action prompts such as “double-tap if you like the photo” or “tagge in the comments a friend who likes this photo”. You can determine the exact success of such measures by measuring the impact. When you increase the interaction rates, you are on the right path and should try to intensify the principle.
4. Post multiple popular content multiple times
If you are already at the trade fair, check also which content is generally frequented. You will find this very easily by the number of likes and comments generated for each posting. If you publish your content regularly and at similar or similar times (see above!), Then you have a solid foundation to compare the successes.
In this way, you will notice that certain types of content work better than others. It is precisely these contents that you must then publish more often, giving your target group exactly what is obviously required. In this way, you get the highest interaction rates from your content and can position them at the same time – also a factor that the users appreciate very much on Instagram.
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5. Use a special hashtag for your brand
Not only big brands and globally active corporations have the “right” on their own hashtag – you can also work with yourself for this style. Even if you are at the beginning of your activities on Instagram, it is advisable to respond with such a hashtag.
Such a “brand-name tag” not only ensures that all your content pays even more to you as a publisher. You are thus also able to monitor much better what content has already been published – even by third parties, if a particularly good photo of you has been shared on Instagram, because that is also possible. Ultimately, such a hashtag pays to your brand, and when you are marked by others on Instagram, this method can help make others perceive you more intensively.
6. Watch which current hashtags get a lot of attention
Also on Instagram there are always content, which in a certain period and on a topic are more frequent than others. These contents are usually also provided with hashtags, so that individual hashtags accumulate in their use. It is precisely these hashtags that you can identify and also use – if it is thematically adapted to your own content.
In this way you reach more users on Instagram and thus generate more interactions as a rule. Because content with popular hashtags is the focus and are seen by more users – correspondingly larger is also the quantitative distribution, which is ultimately also applicable to your content.
7. Find the best hashtags in your own niches and get them
The same principle applies to hashtags, which are basically popular in your niche . There are on hashtags on Instagram, which are always very much used and therefore also used by many publishers. This strategy is tempting at first sight – but you will pay more for yourself and your topic if you use the content that is most relevant to your content.
In addition, it is worth taking advantage of the “successful” hashtags, which are useful in your thematic niche, because there are “evergreens”, ie hashtags, which always work well. An example: Photos and pictures on Instagram, which show particularly unusual or remarkable buildings, often use hashtags such as “architecture” or “architecturelovers”. Such hashtags work well and ensure that your content arrives at the correct target group via the hashtag search on Instagram – so the interaction rate increases for your content and you also often get new followers from the thematically fitting area.
8. Analyze your most successful posts and use the insights
Not only the content itself, but also the structure of postings on Instagram plays a role. For example, more is interacted with photos and images that have a light background, content with dark backgrounds is less favorable, and images and photos with less saturation.
Instagram users love high-quality images and photos, which may also be fancy and colorful. However, be aware of the fact that your content does not seem unnatural – because Instagram is less popular with the public on Instagram (especially Filters). The colors themselves play a role: cooler colors such as blue are much more popular. You should consider this when selecting your content.
9. Interact with your followers and other instagrams
In order to boost the interaction rates for your own content, it is also worthwhile to take action yourself. One of the most important rules: If you get feedback on your content, you should thank them for these comments. This does not have to be a prodigious text – simply comment briefly back and thank each user who has left you an opinion.
In addition to your own followers, as well as the people who are already actively referring to your content and thus make sure that your interaction rate increases, you should also target the users on Instagram who also publish good content. Get in touch with these users, liken your photos and comment on the content positively – if you like the content. The result: Not only the author of these contents will draw attention to you, but also those who read the comments of these contents. And by using the appropriate hashtags in your comments, you also increase the likelihood that even more relevant users will be aware of you and your content.
10. Look for a high-quality profile with all the trimmings
External links are lackware on Instagram, yet you can use your account to generate traffic for your site. In postings and also in comments, it is indeed possible to place an Internet address – “click” it but not. The only working link is in your profile, where you can add a reference to a landing page. This link is only a part of your profile on Instagram.